INTRODUCTION
Aya Hayase is a Japanese model, former gravure idol, and race queen known for her elegant height, striking proportions, and charismatic presence in Japan’s motorsport promotional scene. Rising to prominence in the mid-2010s, she quickly became one of the most recognizable race queens of her generation after winning the prestigious Race Queen of the Year 14–15 title.
With a height of 170 cm and a glamorous figure, Hayase attracted attention from fans of motorsports, fashion modeling, and gravure magazines alike. Her popularity grew through activities with the ZENT sweeties race queen unit in the SUPER GT racing series, as well as appearances in fashion events, television programs, and promotional campaigns.
Beyond motorsports modeling, she expanded her career through gravure photography, DVDs, fashion shows, and brand promotions. Her photobook “PERFECT” highlighted her visual appeal and established her as a prominent gravure model of the late 2010s.
Hayase is also recognized for her refined visual style—long legs, elegant posture, and a glamorous yet approachable charm—which made her a frequent feature in Japanese magazines and events. Even after temporarily stepping away from entertainment activities, she maintained a loyal fanbase and successfully returned to the industry.
In 2025, she announced that her final photobook would mark the conclusion of a decade-long gravure career, closing an important chapter in the career of one of Japan’s most admired race queens of the 2010s.
PROFILE / BASIC INFORMATION
Full Name : Aya Hayase (早瀬あや)
Also Known As : Ayatan (あやたん)
Nationality : Japanese
Ethnicity : East Asian, Japanese
Profession : Model, Gravure Model, Race Queen, Promotional Model
Industry Category : Fashion Modeling, Gravure, Motorsport Promotional Modeling, Entertainment
Years Active : 2014–Present
Agency / Management : E-Smile (2014–2017), 01familia (2019–2020), Freelance (2021–Present)
Date of Birth : October 3, 1993
Age : 32 (as of 2026)
Birthplace : Yuza, Akumi District, Yamagata Prefecture, Japan
Current Residence : Japan, Private
Height : 170 cm
Measurements : 90 – 56 – 89 cm
Dress Size : Approx. JP 9 / International M
Shoe Size : 24.5 cm
Hair & Eye Color : Dark Brown Hair, Dark Brown Eyes
Zodiac Sign : Libra
Blood Type : A
LATEST NEWS
Latest News : In March 2025, Aya Hayase announced that she would release her final gravure photobook titled “LAST SHOT,” marking the conclusion of approximately ten years of gravure modeling activities. The announcement generated strong reactions from fans who had followed her career since her early race queen days.
Latest News : Although stepping away from gravure photography, Hayase continues to maintain a presence through social media and occasional modeling or promotional appearances. Her legacy within the race queen and gravure community remains widely recognized.
CAREER
Career Overview : Aya Hayase began her professional modeling career after joining the talent agency E-Smile in November 2014. Soon after entering the industry, she gained national attention by becoming a race queen for the ZENT sweeties team in the SUPER GT racing championship.
Career & Achievements : In 2015, her debut year as a race queen, she achieved remarkable recognition by winning the Japan Race Queen Award Rookie Grand Prix and Best Rookie Award, followed by the prestigious Race Queen of the Year 14–15 title. This made her one of the youngest and most successful newcomers in the motorsport modeling world.
Career Highlights :
2015 – Debut as a member of SUPER GT race queen team ZENT sweeties
2015 – Winner of Japan Race Queen Award Rookie Grand Prix
2015 – Winner of Race Queen of the Year 14–15
2016 – Selected as a member of the K-1 Girls round girl team for K-1 WORLD GP
2016 – Released first photobook “PERFECT”
2017 – Won the TV Tokyo Award at the Japan Race Queen Awards
Debut : 2014 (Professional Modeling / Race Queen Activities)
Notable Works : Photobook “PERFECT,” Gravure DVDs “Ayatori,” “VenusFilm Vol.4,” “Beauty”
Awards & Recognition : Race Queen of the Year 14–15, Japan Race Queen Award Rookie Grand Prix, Best Rookie Award, Japan Race Queen Award 2016 TV Tokyo Award
EARLY LIFE / BACKGROUND
Early Life : Aya Hayase was born on October 3, 1993, in Yuza Town, Akumi District, Yamagata Prefecture, a scenic coastal region in northern Japan. Growing up in a quiet rural environment, she developed an appreciation for art, entertainment, and popular culture from an early age.
Family Background : She is the eldest child in her family and has two younger brothers.
Education : Yamagata Prefectural Yuza High School
School Activities : During junior high school she participated in the tennis club, while in high school she was involved in the art club, reflecting both athletic and creative interests.
FILMOGRAPHY / WORKS / PUBLICATIONS
Filmography : Television appearance in variety program “Hamachan ga!” (2015 episode featuring rookie race queens).
Publications : Photobook “PERFECT” (2016)
DVD Releases : Ayatori (2015), VenusFilm Vol.4 (2019), Beauty (2020)
Game Appearance : Character “Aya” in pachislot game Love Jou 2 (2019)
BRAND COLLABORATIONS / ENDORSEMENTS
Brand Collaborations : Shonai Tire promotional campaigns, motorsport promotional events, exhibition booth modeling
Endorsements : Promotional advertisements and brand collaborations connected to automotive events, gaming exhibitions, and fashion campaigns
MAGAZINE FEATURES / RUNWAY APPEARANCES
Magazine Features : Multiple gravure magazine features including Weekly Playboy and various Japanese entertainment magazines during her gravure career
Runway Appearances : Sendai Collection 2014, Tokyo Shibuya Collection Summer 2015
Event Modeling : Tokyo Game Show Xperia booth (2015, 2016, 2017), CP+ Canon booth (2019)
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TV / MEDIA APPEARANCES
TV Shows : Hamachan ga! – “Best Rookie Race Queens of 2015” feature
Media Interviews : Appearances in entertainment magazines, gravure features, and motorsports promotional interviews
Event Media Coverage : Featured in motorsport news and race queen coverage during SUPER GT seasons
PUBLIC IMAGE / CULTURAL INFLUENCE
Public Image : Aya Hayase is widely admired for her elegant appearance, tall frame, and glamorous figure, which helped define the visual image of race queens during the mid-2010s. Her achievements in race queen competitions elevated her reputation within the motorsport entertainment industry.
Cultural Influence : Her success inspired many younger promotional models and contributed to the popularity of race queen culture among motorsport fans in Japan.
Fashion Style : Elegant, feminine, and glamorous style often featuring fitted dresses, high heels, and sophisticated event outfits.
Visual Signature : Tall silhouette, long legs, refined facial features, and glamorous gravure photography style.
PERSONAL LIFE / HOBBIES / INTERESTS
Personal Life : Aya Hayase generally keeps her private life away from public attention while focusing on her professional activities and personal hobbies.
Hobbies : Watching anime, playing video games, watching YouTube videos
Special Skills : Promotional modeling, stage presentation, event hosting, gravure posing
Languages : Japanese
Personal Interests : Fashion, digital media, pop culture, entertainment
TRIVIA / FUN FACTS / BEHIND-THE-SCENES
Fun Facts : She became the first person born in the Heisei era to win the Race Queen of the Year title.
Fun Facts : During her hiatus from entertainment activities in 2017, she studied to obtain certification as a professional nail technician.
Behind-the-Scenes Notes : While working in the entertainment industry after her return in 2019, she also continued working at a nail salon.
Lesser-known Details : Despite her glamorous public image, she often describes herself as a quiet person who enjoys spending free time relaxing at home watching online videos.
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SNS / SOCIAL MEDIA / ONLINE PRESENCE
Official Website : Private / Not publicly maintained
Instagram : https://www.instagram.com/hayase_aya
X (Twitter) : https://x.com/hayase_aya
TikTok : Private / Not publicly confirmed
YouTube : Private / Not publicly confirmed
Other Platforms : Official Ameba Blog https://ameblo.jp/hayase-aya