INTRODUCTION
Lee Saeryung (이세령) is a South Korean announcer, entrepreneur, and influencer known for her dynamic career spanning broadcasting, sports reporting, business leadership, and digital media influence. With a background in sports broadcasting and event hosting, she gained recognition as a freelance announcer and reporter appearing on various Korean television programs and sports media platforms.
In recent years, Lee Saeryung has expanded her professional identity beyond broadcasting by establishing herself as a business leader in the influencer marketing industry. She currently leads a digital PR and influencer marketing agency while also serving as the Japanese branch representative for a premium matchmaking service. Her career reflects a combination of media presence, business entrepreneurship, and social media influence, making her a modern example of a multi-industry media personality in South Korea.
Her tall model-like physique, confident presentation style, and strong communication skills helped her gain popularity among viewers and online audiences alike. Viral social media content, especially her widely circulated dance clip during a summer music festival, significantly boosted her public recognition and solidified her reputation as both a broadcaster and influencer.
PROFILE / BASIC INFORMATION
Full Name : Lee Saeryung (이세령), Lee JiHyun (이지현)
Stage Name : Lee Saeryung (이세령), Lizzy (리지)
Also Known As : Lizzy (리지), LeeJi (리지), Saeryung (세령)
Nationality : South Korean
Ethnicity : Korean
Profession : Announcer, Sports Reporter, Entrepreneur, Influencer, Event Host
Industry Category : Broadcasting, Sports Media, Digital Marketing, Influencer Marketing, Business
Years Active : 2017–Present
Agency / Management : Private, Independent Media Professional
Basic Information : South Korean announcer and entrepreneur known for sports reporting, broadcasting hosting, and influencer marketing leadership
Date of Birth : September 22, 1995
Age : 30
Birthplace : Daegu, South Korea
Current Residence : Seoul, South Korea
Height : 172 cm
Weight : 56 kg
Measurements : Private
Dress Size : Private
Shoe Size : 250 mm
Hair & Eye Color : Dark Brown Hair, Dark Brown Eyes
Zodiac Sign : Virgo
Blood Type : AB
MBTI : ESTP
Religion : Buddhism
Education : Daegu Girls' High School (Graduated), Yeungnam University College of Humanities – English Language & Literature (Transferred), Yonsei University College of Education – Sports Leisure Studies (Bachelor)
Major : Sports Leisure Studies, English Language & Literature
Languages : Korean (Native), English (Fluent)
Family : Father, Mother
LATEST NEWS
Latest News : Lee Saeryung has continued to expand her activities in both the media and business sectors, particularly through influencer marketing and brand event management. Her company focuses on digital PR campaigns, social media branding, and influencer partnerships for Korean and international brands.
Recent attention also came from her appearance on a television program featuring celebrity dating formats, which renewed public interest in her broadcasting career. Additionally, her viral social media clips from major summer festivals have circulated widely online, introducing her to younger audiences and expanding her reach as a lifestyle influencer.
She also serves as the Japan branch representative of a premium matchmaking service, reflecting her growing involvement in international lifestyle and social networking businesses.
CAREER
Career Overview : Lee Saeryung began her professional career in broadcasting as an announcer and reporter, primarily covering sports-related events and programs. Over time, she diversified her professional portfolio, working as a television host, corporate event MC, golf announcer, and digital influencer.
Career & Achievements : Her early work with national sports organizations and broadcasting networks helped establish her reputation as a professional announcer capable of handling both live sports coverage and formal corporate events.
Debut : Korea Electric Power Corporation Announcer (2017)
Notable Works : SPOTV Reporter, Golf Digest Announcer, KLPGA Dream Tour Host, Yamaha Golf Announcer
Career Highlights :
2017 – Korea Electric Power Corporation Announcer
2018 – International Press Reporter for U-17 World Cup Korea Team, Member of AIPS (International Sports Press Association)
2019 – SPOTV Sports Reporter
2020 – Golf Digest Announcer
2020 – Miss Korea Gyeonggi-Incheon Contestant
2020 – KPGA Solago CC Open Tour JTBC Broadcast Protocol Host
2021 – Yamaha Golf Announcer and Brand Ambassador
2021 – English Instructor on variety program “Real Guys”
2023 – KLPGA Artpin Dream Tour Event Host
2024 – JTBC TAG Heuer × Malbon Golf Launch Show Host
2024 – Yuanta Securities Announcer
Awards & Recognition : Professional recognition as sports reporter and event host across Korean sports broadcasting industry
TV / MEDIA APPEARANCES
TV Shows :
2020 – “I Am a Body Master” (Channel A)
2025 – “Can I Love Again?” Episode 23 (tvN STORY)
Media Appearances : Television talk shows, sports broadcasts, golf event coverage, corporate interviews, promotional media programs
Music Videos : None publicly confirmed
PAGEANT TITLES / COMPETITIONS
Competition Results : Miss Korea Gyeonggi-Incheon 2020 Participant
International Representation : None
Crown Year : None
Pageant Titles : None
BRAND COLLABORATIONS / ENDORSEMENTS
Brand Collaborations : Yamaha Golf, Malbon Golf, TAG Heuer Events, Golf Digest Media
Endorsements : Corporate hosting partnerships, sports event collaborations, digital influencer campaigns
Fashion Campaigns : Event-based promotional collaborations
MAGAZINE FEATURES / RUNWAY APPEARANCES
Magazine Features : Golf Digest media appearances, promotional editorial content
Runway Appearances : Brand launch events, corporate showcases, promotional fashion events
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PUBLIC IMAGE / CULTURAL INFLUENCE
Public Image : Lee Saeryung is often described as a confident, charismatic presenter with a polished broadcasting style. Her tall physique and poised demeanor give her a professional yet approachable image within Korean media.
Cultural Influence : Through her influencer marketing company and social media activities, she contributes to shaping modern digital branding strategies in Korea. Her crossover between traditional broadcasting and influencer culture reflects broader trends in the entertainment and marketing industries.
Fashion Style : Elegant presenter style, modern professional fashion, sports lifestyle aesthetics
Visual Signature : Tall athletic figure, confident stage presence, bright on-camera smile
PERSONAL LIFE / HOBBIES / INTERESTS
Personal Life : Private
Hobbies : Fitness, golf, traveling, festival events, social media content creation
Personal Interests : Entrepreneurship, digital marketing, sports broadcasting, lifestyle branding
Special Skills : Professional event hosting, sports commentary, bilingual communication, public speaking
Languages : Korean, English
TRIVIA / FUN FACTS / BEHIND-THE-SCENES
Fun Facts :
Her birth name was Lee JiHyun (이지현) before she legally changed it to Lee Saeryung.
She chose the new name because she wanted a more distinctive identity that better reflected her personality and ambitions.
Her English name is Lizzy, which originated from a shortened pronunciation of her name during international sports reporting.
A viral social media video of her dancing at a summer music festival in Seoul gained massive attention online and was widely shared across Korean social media platforms.
The viral clip led to humorous comparisons with popular festival performers, helping boost her visibility among younger audiences.
Lesser-known Details : She is a member of the International Social Influencer Association and actively participates in influencer marketing networks.
Behind-the-scenes notes : Despite being widely recognized as an influencer, Lee Saeryung originally built her career in professional broadcasting and sports journalism.
EARLY LIFE / BACKGROUND
Early Life : Lee Saeryung was born in Daegu, South Korea, where she spent her childhood and early school years. She attended Daegu Girls’ High School and later pursued higher education in English literature before transferring universities.
Her academic journey eventually led her to Yonsei University, where she studied sports leisure studies. This educational background played a role in shaping her early career in sports media and golf broadcasting.
During her university years, she developed strong communication skills and an interest in media presentation, which later helped her enter the broadcasting industry.
SNS / SOCIAL MEDIA / ONLINE PRESENCE
Official Website : Private
Instagram : Private
X (Twitter) : Private
TikTok : Private
YouTube : YouTube Channel – Lizzy / Lee Saeryung
Other Platforms : Threads, Influencer Marketing Platforms, Corporate Business Accounts
Social Media Links : Instagram, YouTube, Threads, Influencer Platforms