Introduction
Lim Ji-hye, widely known by her online name BJ Imvely, was a South Korean racing model, promotional event personality, and later a digital live streamer who became a recognizable figure in Korea’s motorsport and online broadcasting scenes. Born in Seoul in 1986, she first rose to prominence during the boom of racing models in the Korean automotive industry during the late 2000s and early 2010s.
Beginning her modeling career in 2006, Lim Ji-hye quickly gained attention for her tall, slender figure and confident stage presence. Racing models in South Korea often serve as promotional ambassadors for automotive teams, motorsport events, and technology brands, and she became a well-known participant in this competitive field.
Her career included appearances at major promotional events such as the Seoul Motor Show and activities with professional racing teams. She also became familiar to combat sports fans as a ring girl for the Korean mixed martial arts promotion Road FC. These appearances helped solidify her reputation as a prominent event model in the Korean entertainment and sports promotion industries.
Beyond motorsports, Lim Ji-hye appeared in magazines, television dramas, and several films in supporting roles. One of her early career highlights was appearing as a cover model for Maxim Korea, which helped introduce her to a wider audience beyond automotive events.
Profile
Full Name : Lim Ji-hye
Native Name : 임지혜
Stage Name : BJ Imvely
Also Known As (AKA) : Imvely, 임블리
Nationality : South Korean
Profession : Racing Model, Grid Girl, Ring Girl, Live Streamer, Actress
Industry Category : Fashion & Motorsport Modeling, Combat Sports Entertainment, Digital Media
Years Active : 2006–2023
Basic Information : South Korean racing model and promotional event personality who later became an online live streamer known as BJ Imvely.
Date of Birth : February 14, 1986
Age : 37 (at the time of passing in 2023)
Birthplace : Seoul, South Korea
Current Residence : Seoul, South Korea (until 2023)
Height : 172 cm
Measurements : Unknown
Zodiac Sign : Aquarius
Latest News
Latest News : In June 2023, Lim Ji-hye was hospitalized following a serious personal incident during a live broadcast and later passed away; the event sparked widespread public discussion in South Korea about online streaming culture, creator pressures, and mental health awareness.
Career
Career Overview : Lim Ji-hye debuted as a racing model in 2006 and became active at motorsport events, promotional exhibitions, and mixed martial arts competitions before later transitioning into independent online broadcasting.
Career & Achievements : Recognized promotional model in Korean motorsport events, Road FC ring girl, Maxim Korea cover model, and winner of a national racing model popularity award.
Agency / Management : Independent (freelance during later career)
Debut : 2006 – Racing Model
Notable Works : Maxim Korea June 2006 Cover Model, Seoul Motor Show 2013 Spirra Model, Road FC Ring Girl, minor roles in Korean film and TV productions.
Brand Collaborations : EXR Team 106, Oullim Motors Spirra
Magazine Features : Maxim Korea (June 2006 cover), automotive event magazines
Runway Appearances : Seoul Motor Show promotional runway events
TV / Media Appearances : tvN drama “Hwa” (2007), film “Sunflower” (2006), multiple live streaming platforms including YouTube and AfreecaTV
Awards & Recognition : 2011 Korea Culture & Arts Awards – Racing Model Popularity Award
Career Highlights : Successful transition from motorsport promotional modeling to online content creator and livestream personality.
Fashion Style : Glamorous motorsport promotional fashion, event-focused styling, later casual digital creator aesthetic.
Visual Signature : Tall, slim figure with confident event-stage presentation and charismatic promotional modeling style.
Public Image : Recognized racing model from the early Korean motorsport promotional scene who later became known as a livestream creator.
Cultural Influence : Represents the transition of traditional event models in South Korea into the independent online creator economy during the late 2010s.
Education : Daedong Information Industry High School Graduate
Languages : Korean
Hobbies : Fashion styling, social media communication, content creation
Special Skills : Live broadcasting, promotional event hosting, stage modeling
Personal Interests : Beauty trends, fitness, digital media
Fun facts : She was one of the racing models who experienced both traditional event modeling and the rise of livestream-based online personalities.
Behind-the-scenes notes : After stepping away from public activity following her marriage in 2014, she later returned to online media platforms under the name BJ Imvely.
Lesser-known details : Lim Ji-hye was a mother of two daughters and remained active in online content creation until shortly before her passing.
SNS
X (Twitter) : https://twitter.com/
Instagram : https://www.instagram.com/
YouTube : https://www.youtube.com/
Other Platforms : AfreecaTV (Live Streaming)
Image Source : SNS